THE CODY BARRASSE FOUNDATION

In 2017, I had the pleasure of working on a project that is very special to me. My friend, Cody Barrasse, was tragically killed in an auto accident in Pittsburgh, PA. To keep his memory alive, 14 of Cody’s close friends, along with his family, established a foundation in his memory that both raises funds for organ transplant patients in Northeast Pennsylvania and also create a 4 year scholarship for a deserving student at Scranton Preparatory School.

BRANDING

The Cody Barrasse Foundation got a total rebrand in 2017. The organization quickly realized that if they wanted to go from a grassroots non profit to a real difference maker, one thing that needed to align with that vision was its branding identity.

WEBSITE REDESIGN

In 2018, I took the site from an outdated Wix layout, to a cleaner, responsive experience optimized for all devices.

MARKETING COLLATERAL

For the 2019 events, I created a direct mailer booklet, save the dates, event posters, and advertising displays that featured event info and sponsor details.

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